No joke, there is an exciting release today at Holstee, as you can see from the video I’ve shared. Stop reading this already & watch it!

Today Holstee unveils their Mindful Art Subscription. I am so intrigued by stationery subscription services since first there’s the surprise of what’s going to arrive, and then there’s the moment you realize the perfect person to send a particular card to. What is so interesting about each one I’ve come across is that each puts its own distinctive spin on it. Holstee’s encourages mindful living, perhaps for only a moment here and there, but consistently, with something inspiring to think about each month.

I guess Mindful Living means something different to everyone. To me, it means putting aside my to-do list — actually quite a scary concept — and connecting with the truly important things that are typically overlooked as I rush around. It may be asking about my daughter’s day and really listening to her response, 15 minutes with a book I can’t put down, a yoga class, or a walk in the park. Whatever is weighing on me, it’s somehow lighter after I step away for a bit.

This doesn’t comes naturally to me, it’s not anything I was ever taught, but the more I do it, the more I realize its necessity. And how lovely to pay mindful living forward to someone you know would benefit from the month’s message (which couldn’t be easier, since the envelopes come pre-stamped).

Just in case you are reading this as a blog subscriber, here is the video again (it is fabulous enough to show twice at any rate). The service is $7/month, with a one-time payment of either $44 or $12 if you would like a Reclaim Frame or Reclaim Card Stand respectively (more on these below).

I can’t end this post without sharing another recent Holstee release I’m really digging: The Artist Set of NPR Cards. Together, NPR & Holstee created a collection of six cards, each letterpressed on tree-free paper with original Holstee illustrations designed around a special on-air moments from the NPR archives.


I’ve reviewed countless stationery releases, but none inspired by the radio, let along NPR broadcasts. What I really like is that at first you respond to them like you would any card, and think what messages and recipients they suit themselves to best. Then, when you hear the story behind each, you gain a whole new appreciation — which means a new meaning, message and recipient for it. Since that’s the case, I’m not going to get too into the stories themselves here — rather, try to carve out a small chunk of time to listen to the stories and see how the cards come to life.

Here is a link to the story that inspired this one below. Hint: Who is the true alien in the neighborhood of our universe?


And here’s my favorite — and the story that goes with it. I’m partial to this one since I am myself a mom (“and slightly insane,” as J.D. Salinger rightfully pointed out). This story affirmed some great advice my daughter’s nursery school teacher told me — “Never be afraid to be your child’s advocate” — making her the perfect recipient for this one. I will always owe Sharon a big dose of gratitude, as her words still give me the nerve to speak up from time to time.


This card commemorates a very special centennial — I won’t give away exactly what turned 100 — but thanks to the Titanic, it nearly never was.


This design was inspired by a Morning Edition story about a near-centennial, by no means less incredible than that above.


This one — graced with some very sage advice — is the fruit of a Weekend Edition story  about a traveler who puts all our collective wanderlust to shame — and has the wisdom to show for it.


And last we have this lovely design. To me, the story is based around the idea that no matter how far you wander from home, the really important stuff stays constant — and the most memorable moments often arise from unforeseen circumstances.


The frames are  handcrafted from Douglas Fir wood, reclaimed from deconstructed homes and buildings in Detroit, and are also available with card subscriptions as mentioned above. The blank NPR cards are accompanied by Kraft envelopes and are $30/six or $69 with the frame. The line is also available here, at Shop NPR and select retailers around the U.S., including the NPR Commons in Washington, D.C., where cards are sold individually.

Holstee’s Mike Rad told  that this idea started developing almost a year ago, and gradually evolved. “NPR is true treasure in the media world, as far as we are concerned, and we couldn’t be happier to help celebrate their stories!”



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