Shannon Kennedy is actually the owner and designer of two companies, sass&peril and The Paper Cub Co. Both revolve around a love Shannon first discovered in college, screen printing, and both have a breezy, engaging feel that feels familiar and well-loved, yet completely modern — not an easy path to navigate!

Sass & Peril was established first, and encompasses screen-printed wooden and paper prints, cards, pillows, onesies and tea towels. Any new mom would love this range! Here is a selection of the that company’s organic cotton sateen pillows, all of which are hand-cut,  -sewn, -stuffed, and -packaged in the U.S., $36.


The Paper Cub Co. was born after Shannon realized she wanted to create an entire line of greeting cards. Just like letterpress, screenprinting is an artform in itself — and can be a little addictive.

“We believe that the fine art of screenprinting shouldn’t be limited to art prints and textiles, and in the notion of great design trickling down to something as simple as a greeting card,” reads the “About” page on The Paper Cub Co.’s website. “Most importantly, we strive to make products that you won’t want to throw away, but rather recycle and hang as art. If you’ve ever felt the velvet texture of a screenprint or seen the vibrant colors the craft can produce, you’ll know why we’ve chosen this labor-intensive process for our products.”

Here’s a peek at that process.



And here are the results! The screenprinted cards feature one, two or three ink colors and are available in Shannon’s Etsy shop as well as these stockists. To me the hand-lettering and small ornamental details enable each card to say so much more than what it actually reads. Any would be a treat to get in the mail! $5.


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Shannon obviously has a great deal of passion (and energy!) to create two distinct yet complementary brands. The Paper Cub Co.’s offices are out of Winter Park, Florida, which is shaping up to be quite an interesting little stationery hamlet — Rifle Paper Co. and 9th Letter Press are there as well. All three will actually be at National Stationery Show; The Paper Cub Co. will be in booth #2159. But to hold you over until May, here are Shannon’s responses to TPC’s Five Questions.


1. SS: How did you get into this crazy business?

SK: I created The Paper Cub Co. out of a desire to design more outside of what I was already doing with my kid-friendly line, sass&peril, which is namely animal prints and  décor. I was itching to explore more hand-lettering, graphics and composition. I felt that having a card line would allow me to experiment on a larger scale and put my unique spin on the traditional greeting card. TPC Co. just turned one in January and it’s been so much fun thus far!

2. SS: Are there any design or lifestyle trends you are finding yourself particularly intrigued with these days?

SK: I’m actually trying to figure out what the new “gold” will be in the coming year, ha! But really, my focus is to try and stay ahead of the curve instead of chasing trends. There’s nothing wrong with designing around trends, but overall I’m striving to make different things, not more of the same. If I had to pick, though, neon and saturated pops of color paired with black and kraft will always have a place in my heart!

3. SS: What letter, card or invitation first comes to mind as the best you’ve ever received?

SK: I can recall many well-designed pieces sent by AIGA and publications like HOW and Print when I was in my senior year of art school and starting out as a professional in the design industry. I’ve always loved the samples from French Paper Co. Excellent design plus quality materials equals a big win in my book.

4. SS: What are your three favorite paper lines aside from your own?

SK: Oh boy, an incredibly tough question as there are SO many good lines. I’m going to call out the folks whom I think step outside of the box a bit in this industry: The Great Lakes Goods, Yellow Owl Workshop, and 55 Hi’s. Much respect ya’ll.

5. SS: Is there anything you do personally to keep letter-writing, card-sending and invitation using alive?

SK: I think that creating and offering cards that are different and special is a step in keeping that art of stationery and card-sending alive. The younger generation may not be as in tune with handwritten greetings as older generations are, but if you give them a reason to send a card, whether it’s funny or well-designed, then you’re doing it right.


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