Sometimes the most meaningful things in life take a while to bloom — like the colorful The Pink Orange of Schenectady, New York, established by Rebecca Ashby. Although Rebecca developed her paper crush as a child during trips to the stationery shop after ballet class, the road to establishing her own brand was a circuitous one. Her passion for design led her to a Fine Arts degree and BFA in Graphic Design, and she found herself working at marketing, advertising and web development companies, promoting clients like Malibu Rum and Baileys.
It was while designing her own wedding invitations that Rebecca realized her true calling. The Pink Orange was opened soon after and currently provides services for weddings, events, social occasions, announcements, corporate identity and branding, and includes a line of letterpress greeting and note cards.
Despite being fairly young, The Pink Orange has become a premier stationer skillfully combining the personality of the client with luxurious touches that never cross the frivolous line. But don’t take my word for it … look at her work for yourself!
The Pink Orange will be a first-time exhibitor at National Stationery Show this May, in Booth 1870. But in the meantime, she’s taking our Five Questions.
1. How did you get into this crazy business?
RA: I have always had a love of stationery, paper and dimension. I used to spend my allowance as a child on stickers, notecards and markers in the local Hallmark store. When my husband proposed to me in 2005, it hit me that wedding invitation design was what I was meant to do ‘when I grew up’. At that point, The Pink Orange was born and has grown and evolved over the years to include social stationery and party goods. Once the wedding is over, I found that my clients were coming back to me for more and I realized that pretty paper and goodies don’t stop at the wedding.
2. Are there any design or lifestyle trends you are finding yourself particularly intrigued with these days?
RA: Simple and classic designs with a twist of rock-n-roll is what I like to call it. It describes my own personal style, which is reflected in my work. I love the use of gold foil on a simple piece of stationery or artwork or using a really great pattern to laser cut paper and offset the gorgeous use of type.
3. SS: What letter, card or invitation first comes to mind as the best you’ve ever received?
RA: Anything from my husband! I keep them all!
4. SS: What are your three favorite paper lines aside from your own?
RAL Oh golly, that is such a tough one. There are so many talented artists in the world. I completely adore Rifle Paper. Anna’s personal flair is amazing and the intricacy of her work is to die for. I also love the simplicity and use of neon combined with foil on Fig. 2 Design Studio’s work and for some southern flair, the cheekiness of Belle and Union is absolutely adorable!
5. Is there anything you do personally to keep letter-writing, card-sending and invitation using alive?
RA: Yes — I personally love leaving mini notes or cards for my husband. It’s easy when you own inventory. 😉 I also will send cards to those I care about whether they are having a tough struggle in life or they have done something to brighten my day. It is so important to me to send thank you notes for everything — my parents instilled this value in me at a very young age and it is a value that I am now I’m passing onto my toddler. I’ll sit with him to make cards and send thank you notes when he receives gifts. I am so blown away by how many people don’t do this, but I’m even more blown away when I receive a personal note. It truly makes my day.