National Stationery Show, now a section of signature marketplace mix, is but days away. And last week Stationery Trends and Sheaffer announced via Mindy Lockard of The Gracious Girl — who also pens an etiquette column, What’s Write for the publication — that the #KENROcam will be filming the show NSS May 18 and 19 to share the best of what’s there on the Stationery Trends website. But Mindy explains it so much more eloquently than that:
So if you see Mindy with a microphone on the show floor, stop & chat! I for one am excited to see all this in action. And I am so glad Mindy is spearheading it, as to me her expertise has been woven into the pages of Stationery Trends, almost from the time we launched. I so enjoy our informal brainstorming sessions as I start assembling each issue, and her columns collectively impart so much wisdom on how to best present ourselves and our businesses.
In short, whether you are attending the show or not, Mindy is an industry insider that should be on your radar. For that reason, she makes a perfect Five Questions subject.
1. SS: How did you get into this crazy business?
ML: I have always loved personalized stationery. So when I became a certified etiquette consultant, working with the stationery industry just seemed like a natural fit! It was actually through your encouragement and invitation to write for Stationery Trends that I’ve really kept in the business! I deeply love the act of staying connected to others through writing. Sentiments on paper is a rare gift.
2. SS: Are there any design or lifestyle trends you are finding yourself particularly intrigued with these days?
ML: I love any trend that reminds us to slow down. Slowing down is a daily challenge for me. I love the idea of preserving food such as canning and freezing summer fruits and veggies. I know this isn’t a new concept, but it’s really nice to see it becoming a trend. It’s a great way to savor the wonders of summer and to get healthy fresh food on our tables throughout the year. I love this idea for the same reason I love handwriting. It reminds us what it means to bring a quality of life to our homes and a process that we use our hands to create.
3. SS: What letter, card or invitation first comes to mind as the best you’ve ever received?
ML: When I was in my twenties, I received a cylinder tube in the mail. Inside the tube was a flashlight, and inside the flashlight rolled with a ribbon was the most beautiful letterpress wedding invitation I had ever seen. The wedding was taking place near a pond on the property of a rustic summer camp in the country. It was darling.
4. SS: What are your three favorite paper lines?
ML: I have always loved Crane & Company for the quality of paper and commitment to the environment. [This is from their letterpressed Tools of the Trade collection.]
I also love the ladies of Egg Press, I’m new to this line but recently had the privilege of touring their Portland studio and it was love at first sight. [You can find these letterpressed and foil-stamped cards — appropriate for any couple — here, here and here.]
That said, I also love fun and witty cards. So often handwriting is seen as a very serious process. I disagree, they can be very funny. Any card that can make me laugh, is my favorite line in that moment.
5. SS: Is there anything you do personally to keep letter-writing, card-sending and invitation using alive?
ML: It’s very important that I pass on the tradition to my daughters Elle and Maggie. We have a long standing tradition of tea and toast after holidays and their birthdays. This process makes letter writing fun and a way of life. They actually ask to write letters because of this tradition.