So I am getting set to head off to AmericasMart, and I couldn’t be more excited to see all the gorgeous new product debuting under its rather large roof! And when it comes to stationery, J. Falkner‘s latest release is not to be missed.
“Our summer release is always one of our favorites!” Jason told me. “I suppose it’s because we have a bit of head start, with our home base being in Palm Beach, Florida — sunshine is always here, or just around the corner!”
That locale definitely inspired the release’s mood board. “This collection is one of our sunniest ever, with designs directly inspired by the summer around us. Our moodboard gives you an idea of what says summer to us: juicy slices of watermelon, bright red crab claws, sun umbrellas bracing themselves against ocean breezes, and lush palm fronds everywhere.”
Here’s what the moodboard inspired!
Also debuting at will be new matchboxes in a distinctive triangular format with a cheery lobster pattern. “They’re our go-to hostess gift for summer parties and bbq’s ahead,” Jason told me.