Although Small Business Saturday 2014 has come and gone, I’ve stumbled across a fabulous way to take advantage of Cyber Monday discounts while supporting a up-and-coming greeting card designer.

Meet Paula & Waffle — Paula Cheng-Mehta is the artist, while Waffle is Paula’s Havanese pup. All designs start from Paula’s sketches, many of which come to life in and around NYC parks, coffee shops, and museums.

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So adorable, right? To me these designs don’t look like those of anyone else, which is always really promising! Everything is printed locally in NYC on FSC-certified natural white cardstock, and then assembled in-house.

Paula & Waffle will be a first-time exhibitor at National Stationery Show this May — I can’t wait to see everything in person, not to mention meet Paula too — and can be shopped b-t0-b on Etsy Wholesale.

But, if you like what you see, shop P&W’s sweet selections here! Just enter the promo code “SHOPSMALL” today for 20% off.

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