Even the most casual reader of this blog knows that I love the stories behind the stationery products that define our lives, and this video, produced by the National Retail Federation, is no exception!

I have always found designs by Pear Tree Greetings to be really distinctive — to me the mark of an enduring and always exciting brand — and here the company’s Cathy Ostlie explains how they create cards that demand, in her words, “a place on the mantle.”

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