As the summer show season gears up, presses large and small are unveiling their new releases. And Helen Edna is no exception. The California house of letterpress, turning one year old this summer, is expanding its lovely range by six cards.

Owner Lauren Rolph — who named her company in honor of her grandmother — told me that she created the orchid birthday card (first one below) in the same vein as her bestselling birthday poppy card. “I have also continued to expand on the abstract color fields/gradients concept, which I have really enjoyed!” she told me.

Lauren’s integration of words into her designs is unlike anything I’m seeing other letterpressers doing, and her sense of color, balance and shape makes these a joy to send and receive.

Shop all this vibrant newness here!

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