With the magical allure of screens, it is so hard in this day and age to get kids excited about stationery. Well, Jason Sosnovsky of Ben the Rooster has found a way to do so — as he gives back to Title 1 classrooms in under-resourced communities, no less! The Atlanta-based children’s writer created the cockerel character, who sends two postcards a month to his pen pals in homes and in schools. You can see a mix of those Ben sends & receives here.

“The idea is to solve the age-old problem of making reading and writing fun by using the excitement of receiving mail to encourage literacy and creativity,” he told me. “Many of Ben’s pen pals are students in Title I schools, and their subscriptions have been donated. I fund those donations through Ben’s Paper Shop where stationery is designed using the art that Ben receives from his pen pals. I donate 50% of profits back to schools.”

Jason recently launched Custom Holiday Cards. The concept is simple: children design them! You get a kit with a card that the child designs. Send it back in the pre-stamped envelope, and voila! A set of eight cards ($24) ships your way November 27. These would be perfect for children to send to friends & give to their teachers at class parties!
The brand is continuing to grow. Jason recently collaborated on a set of postcards with Debbie Millman, host of the podcast Design Matters, and they’re now stocked in the gift shop of the Museum of Design Atlanta! Here’s artist Beril with her picture of New York City, and the card below by Tyler spreads some paper postcard love!
Ben will also have a temporary exhibit at Atlanta’s High Museum of Art in December. “We’re going to display art that kids create for holiday card designs,” Jason explained. “I’m working with schools this fall on holiday cards, and some of the designs will make it to the High.”
This is such a fun, sweet brand, and if you are a retailer interested in bringing in this range, Jason is building his wholesale business store by store. Drop him an email at jason@bentherooster.com for a line sheet. Meanwhile, follow Ben’s adventures through the USPS on his IG feed!

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