There’s very few things I love more than reviewing a gorgeous new stationery release — and the Into the Woods Collection from Good Juju Ink is certainly that! It’s a true joy to get lost in this copper-foil kissed world, inspired by the meditative, woodland whimsy of Thoreau’s Walden.
Lively, personality-driven illustrations and cheeky quotes help conjure heartfelt reflection, organization, and observation. In the spirit of honoring nature, everything is printed on 100% premium recycled paper. Best of all, 5% of every sale goes The Nature Conservancy’s Plant a Billion Trees Initiative, devoted to planting new trees around the globe. So if you spend $100, that’s $5 to this great cause. I can’t think of a better win-win!I love how each and every little beautiful detail is carefully considered — it’s clear this range was created with so much love.This release is just the latest expression of Good Juju Ink’s dedication to making the world a better place, as all their products benefit a charitable cause. “With an emphasis on conscious consumerism, preserving and celebrating our natural world, and the very real reality of what goes around comes around — the spirit of Good Juju Ink is rooted in the notion that with every day we are given, we have the choice to spread good juju, good vibes, good spirit, understanding, love,” Ryan Kissick, their head of operations, told me. “Through our hand-designed paper goods, we seek to touch anyone with a sense of humor and an appreciation for the tender absurdity of this thing called life. Our mission — our hope — is to inspire you to be your own champion of making an effort … to help you answer the question: How am I spreading good juju in my life? Good Juju Ink is not a lifestyle brand; we are a way of life brand.”
Shop all this recently released good juju here!