I first stumbled across Isabell’s Umbrella when I was editing the spring issue of Stationery Trends — the Etsy Wholesale team had sent me images from several of its vendors, and I was instantly smitten with this Salt Lake City firm.
The range is the handiwork of Ashley Giessing, who together with her husband Mathew make up the brand’s creative team. Its sweet cards, prints, jotters, bookmarks and rubber stamps are completely distinctive — a sure sign of a line with legs — and this hand-made, homegrown range has a sly, subtle and sweet sense of humor running through it.
These selections are letterpressed and available in Ashley’s Etsy store. $4.50 each.
As I mentioned, Isabell’s Umbrella is part of Etsy Wholesale, which just launched out of beta earlier this month. For a year and a half, the team has worked on tools to integrate the Etsy.com and Etsy Wholesale platforms, partnered with retailers of all sizes, and held educational events to help the community grow their businesses. The launch offers a really exciting way for any store to differentiate itself with quirky standout merchandise like this — and anyone wanting to learn more can start here.