Small space? Lots of product to showcase? That is a huge issue for many stores — especially in the stationery category — but it was no problem for Chilewich, whose first retail store in Manhattan’s Flatiron district measures a diminutive 820 square feet. Much like paper, displaying floor, window and table textiles neatly while still giving customers a sense of the range of available designs is a huge challenge.
The layout was designed by De-Spec, who garnered two prestigious awards for The Chilewich Store: The International Interior Design Association (IIDA) Interior Design Competition Award and the New York Chapter of The American Institute of Architects (AIA) Design Merit Award for Interiors.
Sandy Chilewich, Chilewich’s Creative Director and Founder, connected with De-Spec after becoming enchanted with another project of theirs. “While walking in SoHo with my husband and business partner, Joe Sultan, we noticed a tiny artisanal confectionary store called XOCOLATTI. We were so impressed with the impactful and ingenious presentation they created in such a small space that we tracked down De-Spec. We asked them to submit concepts for displaying our wide range of products in a unified and powerful way. They presented such a compelling display solution, which was so elegant in its simplicity, that we realized we wanted to introduce this concept in our very own retail store. I take a great deal of pride that our brand and product inspired such enormous creativity.”
The store layout features an ingenious modular system allowing a myriad of shapes, sizes and styles to be displayed and interchanged effortlessly. I love how the dark walls and lighter floors provide such an elegant backdrop for the colorful, texture-rich product, with those fabulous light fixtures providing great spotlights.
Opened in November 2014, the Chilewich retail store and it offers the most comprehensive collection of Chilewich tabletop and flooring designs under one roof. If you are in Manhattan and want to swoon in person, the store is at 23 East 20th Street between Broadway + Park. Or, simply scroll down Chilewich’s home page to shop their magnificent textiles for tables, floors and windows.
Bottom photograph is courtesy of Federica Carlet; all other photographs Victor Schrager.